Alex and Lorry Du
Your Home's Specs
779 Mclaren St.
Newmarket
2776 Sq Ft
4
3
2 Car Parking
Dear Alex & Lorry
As preparation is everything please use this custom listing website as a source of support as you move towards selling your home. It’s imperative that we use the time we have to ensure all preparations are made so we can present your home in the absolute best light. That way we can appeal to the masses and in turn, have multiple people fall in love with your gorgeous home. I look forward to having the opportunity of supporting you both in this next step of your lives, and I don’t take that lightly.
My best,
Alexandra
A little about me.
Five star reviews.
My Commitment To You
I promise to help you understand the ins & outs and the nuances of the selling process. I will define appropriate target Buyer(s) with you, to establish the best asking price for your home. I will market your home to find the right Buyer, obtain offer(s) and negotiate it on your terms. I will guide you through all the paperwork and the queries along the way, support you continuously throughout the process and beyond. I will be investing in optimizing digital marketing efforts and implementing marketing and technology that is very much so at the forefront of the industry. I will enforce COVID-19 PPE best practices to sell your home for the most amount of money, as quickly as possible while keeping your family’s health and safety top of mind. I will always be honest, direct and tell you the truth, even if it is really what you might not want to hear.
Workback Schedule
In order to be completely prepared for the launch of the listing, and to limit the stress during the live listing period, it is best we do as much as we can ahead of time to ensure the listing compels the most amount of buyers from the get go. We will work together to put together a proposed timeline to show you when we would have to get started in order to go live on your desired date. This will include dates where I would arrange for a staging consult, the cleaner to come in, a handyman for any repairs, staging day, photographer, videographer, etc. See below as an example.
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Staging and Home Improvement Consult
Pre-ListingThis consult will consist of going through your home with my Professional Stager to discuss items to pack away, items to fix and items to replace so your home stands out from the competition in today's market. From here we would schedule time with any vendors i.e. handymen, plumbers, electricians, and/or contractors to figure out a schedule and budget so your home is ready for launch on the day we decide on. I will project manage any items necessary to make it as easy and seamless as possible on you. -
Vendor's Workback Schedule
Pre-ListingI will manage any vendors coming in to do work, usually we can get this completed in 1-2 weeks depending how much work needs to be done. This start and end date will be based on availability of vendors and I will keep everyone on track for our deadline and ensure the work is completed and of acceptable workmanship. -
High Resolution Photos & Lifestyle Videography
Pre-ListingWe use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing that will draw the public in. The first time someone will fall in love with your home is online afterall! Click on the arrow below to see our Media Company Partner. -
Launch to MLS
Listing PeriodAfter reviewing all the data from the previous 2 weeks concerning every recent listing/sale in the area on what their listing/pricing strategy was and how many showings and offers that yielded. We will then decide on the most effective and efficient listing/pricing strategy and launch your home to the market. We will have just listed postcards sent out to the homes in your area, launch the social media ad campaign, launch to the globally syndicated real estate portals and launch to all brokerages and agents Ontario-wide. -
Hold Open Houses
Listing PeriodWe will hold open houses as much as possible to expose the home not just to those with realtors but those searching on their own. This is in an effort to capture both active and inactive Buyers. The open houses will be advertised on Realtor.ca, MLS, and all social media ad campaigns.
Seller's Homework
Once we have a timeline in place we will sign the paperwork so I can start going to work for you and your family.
This will help kickstart all the other pieces of preparation. Should you need any vendors surrounding packing, storage, movers etc. I have a database of service people I would be happy to recommend and arrange for you.
To provide you the most seamless and advantageous experience in selling your home, through a high level of service that is truly hard to find in the real estate industry.
Comparable Sales
Properly pricing your property has a major impact on the level in interest you will generate and ultimately the sales price you will achieve for your listing. The sales of comparable listings is the best measure of value and helps to identify a fair market value range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.
Available Competition
In a today’s market, the current competition is as important, if not more important as the most recent comparable sales. Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value and will be monitoring sales that occur during the listing period for your property.
Target Market
There are certain factors that will really attract your ideal Buyer. Things like location, schools, amenities, finishes and more.
Primary Target Market: Young professional couple, growing family moving up, first-time home buyer.
Secondary Target Market: Investor, foreign investor.
Pricing Strategy
The importance of pricing "right".
Your pricing strategy lays the foundation for both the quantity and quality of the potential buyers that your listing will attract.
Below you will find the advantages and disadvantages of each pricing strategy as well as the percentage of buyers you can expect for each.
List Above Market aka Lofty List
Advantages:
- It provides built-in room for price negotiation.
- Allows Seller to reassure themselves that money hasn’t been left on the table.
Disadvantages
- Can discourage knowledgeable, qualified Buyers.
- Can actually help sell other, reasonably priced homes.
- Tends to cause homes to languish on the market to eventually attract low-ball offers.
- In order to find new segments of Buyers if the property does not immediately sell, you will need to reduce the price in significant chunks. Often reductions are then needed by upwards of 10% to attract a fresh Buyer pool.
Market Value Pricing
Advantages:
- Attracts qualified Buyers who can afford the property.
- Efficient timeline on market.
- Encourages knowledgeable Buyers to act before property sells to someone else.
- Most Effective strategy to generate multiple offers from qualified Buyers.
- As pricing is an inexact science, should the price err on the side of low then multiple Buyers will be attracted, usually generating a higher selling price.
Disadvantages
- Fear of the unknown. Could it have sold for more?
- “Missing out” on the hype that underpricing may generate but tends not to result in a higher selling price.
Listing Under Market Value
Advantages
- Generates a great amount of interest and offers.
- Lots of excitement and showings.
Disadvantages
- Risk of getting only lower offers.
- Attracts Buyers qualified for lower price ranges.
- In heat of activity, Buyers have been known to purchase beyond their capacity, not really being able to afford the property and looking for subsequent abatements or renegotiations.
- Risk being overlooked by the qualified Buyers who aren’t looking at homes that low in price.
- Alienates fatigued Buyers not wanting to participate in multiple offers or activities deemed “realtor games”.
Pricing strategy results.
Price vs Buyers
Price vs Days on Market
Key Selling Features
- Highly sought after family friendly neighbourhood in Bogart PS and Newmarket HS districts.
- A home that a family can grow into and not out of (over 2500 SF)
- Great amenities at your fingertips including Main St. with great shops and restaurants, Upper Canada Mall, GO Station and 404 only minutes away.
HOODQ Neighbourhood Report
I have invested in a system called HoodQ which provides any buyers or agents that are interested in your home with any and all neighbourhood information including schools (with ratings), parks and amenities, transit and emergency services for your address. This
Stunning staging.
We’re all guilty of judging a book by it’s cover. When we shop online, we often choose to buy the product that has nicer pictures because we inherently trust that listing more. When we go to the store to buy products, we usually pick the ones with nicer, more organized labeling.
Thinking about your home’s best features will help you highlight them by putting more effort into staging them. If you have a beautiful deck with a great view, for example, spend time cleaning up and staging the deck as the perfect leisure space. By making sure those features shine, you’ll be making your home irresistible.
The importance of staging a home can go beyond looks. When potential buyers have very positive first impressions of your home and can envision themselves in the best spaces of your home, they’ll see your home as more valuable. Highlighting your home’s best features can also increase the value.
Homes that have been staged have an increased chance of getting offers over the asking price than those that have not been staged. Agents from the National Association of Realtors found that staging your home could boost your offers by 5%. For me, it’s always worth investing in your home to net you more on the sale of your home.
Status certificate.
As a Home Inspection Report details the physical condition of any freehold real estate being considered for purchase, a Status Certificate outlines essential written information about a condominium necessary for Buyers to understand in order to make an informed purchase decision.
What is a Status Certificate? A Status Certificate provides a detailed picture of the fiscal health and other pertinent information regarding a specific condominium and its corporation, as of a particular date.
When should a Status Certificate be obtained? Astute owners that are about to list a condominium are well advised to have a Status Certificate available during the marketing period for potential buyers to consider before they submit an offer. This will help to give Buyers’ more confidence to pay more and give firm offer(s).
Marketing Tactics
Pre-Listing Posting
For Sale Sign
Floorplans
Email Marketing
Feature Sheets
Global Syndication
Global BHHS Website
Lifesyle Videography
Just Listed Postcards
Social Media Ads
Custom Listing Website
Service Fee
We are a full service office and charge a fee based on the success produced by our efforts. If we don’t generate an acceptable offer, then we don’t collect any fee.
We earn our service fee by using past experience, an eye for detail, proven marketing and negotiation skills to help guide you through the process and to make the best decisions.
You can pay $99 to sell a house on MLS now. However, we know that we provide solid value for our service fee. We separate ourselves by focusing on all process details, making sure we tilt the table in your favour at every opportunity, creating value for you and the greatest return on the sale of your home.
Details matter.
Whether it is advice on the right staging to attract the targeted Buyer or the subtle nuances noted when a Buyer’s agent says too much, you need us on your team to ask the right question, listen when it is time to keep our mouths shut and then take decisive action at the right time.
What is most important… paying a low service fee, or generating the greatest net profit from the sale of your home?
Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.
What I Charge
My total commission is 5% +HST (half going to me, and half to the buyer’s agent).
You should note that there will be absolutely no additional costs to you, apart from the homework/to-do’s mentioned.
This means that all styling, photography, floorplans, home inspection, video tour, online and offline marketing is covered by my fee.
See the links below for some of our sample marketing resources.
Any questions?
