Listing Presentation - Schott and Company - Award winning team at Berkshire Hathaway HomeServices

PERSONALLY PREPARED FOR

Alex and Lorry Du

Your Home's Specs

Address

779 Mclaren St.

City

Newmarket

Size

2776 Sq Ft

Beds

4

Baths

3

Garage

2 Car Parking

Dear Alex & Lorry

As preparation is everything please use this custom listing website as a source of support as you move towards selling your home. It’s imperative that we use the time we have to ensure all preparations are made so we can present your home in the absolute best light. That way we can appeal to the masses and in turn, have multiple people fall in love with your gorgeous home. I look forward to having the opportunity to support you both in this next step of your lives.

My best,

Alexandra

A little about us.

I got into this business as I found there were far too many Agents out there getting away with doing far too little. I believe in investing in each of my client’s and their listings with no expense spared, as it is in the best interest of my clients, netting them more money in their pockets. The home or condo has to present in pristine light whether it be online or in person, as that is the first time someone will fall in love with it. I pride myself on having built a relationship-based business rather than transaction based. For the last 7 years I have been providing full-time service, working 7 days a week sometimes 14-16 hour days as providing an authentic high-level experience to my clients is of the utmost importance to me. I am very grateful and proud to say that this has led me to being part of the top 2% of all Realtors on the Toronto Real Estate Board out of 60,000+ agents. I want to be the person you think of when recommending to your family and friends. Even when you make your next move whether it be a move up, downsize, or investment property. I want to be the one helping you expand your real estate portfolio to build passive income for children’s education, vacations, retirement and more!

Five star reviews.

I had the best experience of my home-buying life working with Candice. She helped me through all the hurdles and difficulties with great care and expertise. Couldn't recommend her and the team enough.

Bill Halliday

2023-03-13

Candice, Jason, and the team took such good care of us while we were buying a new home AND selling our old place (which they also helped us buy). They helped us understand and navigate the market, and keep us informed of houses that were perfect for us until we found our place. They are excellent communicators and were always there to help us with any questions, big or small. There's no question that we'd work with them again, although I'm pretty sure they found us our forever home.

Dave Proctor

2023-01-01

When you're buying or selling a house - either yours to live in or an investment property - what do you actually want from your realtor. Put aside the fact that yes they should be nice and yes they should answer your texts, that's the minimum for entry. What you really want is knowledge and wisdom. And this is more than just pulling reports. It's someone who is so embedded in real estate they feel how the market is moving from neighbourhood to neighbourhood and street to street. They understand that staging in a two-bedroom in Leslieville needs to be different than a new build in the Beach. And beyond that, it's the instant access to all the experts from finance to staging to moving and insurance. You want these experts to be vetted and recommended. This is what you're signing up for when you work with Candice, Jason and their team. Do you like feeling cared for? Do you appreciate white glove service? Do you value being in relationship with someone who has all the right answers to your questions? Is being confident in the biggest financial transaction of your life worth having the right partners by your side? If yes, then you know you've already found the right real estate professionals to support you in either your personal home purchase or investment property. You've read this far, what are you waiting for? Call Candice and Jason now.

Mathieu Yuill

2022-12-30

We worked with Candice and Jason eight years ago when we purchased a condo in Toronto. This spring, we again called upon their expertise to help sell the condo. We have always found them to be skilled, professional, honest and truly dedicated to providing their clients with the best service possible.Thank you Schott & Co!!

Tara Pentney

2022-11-17

Candice and Team are true professionals. Very supportive, excellent advice, followed through on all their commitments and DELIVERED! Would definitely recommend the Schott Team.

Kathy Uher

2022-02-10

I love working with Candice and Jason. Outgoing, generous, great communication skills and attentive to my needs and concerns. I highly recommend them! What a joy it was to work with them!!!!

Nathalie Nadon

2021-07-05

Highly recomended!!! Extremely dedicated team, always going above and beyond. Recently purchased our second home through them and we will not hesitate to call Jason again if we decide to purchase another property. Their after sales services are also impeccable. They give you their honest opinion and they never push you in making a desicion. Absolutely love them!!!

Michaela Sasalova

2020-02-13

Working with Jason to find my first home was an amazing experience and almost a year after we found my first house together Him and Candice continue to wow me! It was by chance that I started working with Jason but I am glad I did. It being my first time really diving into the market he took a no-pressure approach to our house hunting efforts which made me feel very comfortable. And once we finally viewed enough houses and I felt knowledgeable enough to put in an offer we secured the house, on our first offer ever! Post purchase they have hosted cooking classes, Axe throwing, Movie nights etc which are always so much fun.

Jordan McCoskey

2020-01-22

The most amazing and hard working agents we have ever encountered. The value we received for our condo totally surpassed our expectations. Candace and Jason are so engaged and respond within minutes to any queries we had. They work alongside the best staging company ...almost wanted to keep it as it was so beautiful! We would recommend to anyone looking for a hard working team. They will deliver!

Lisa Tarnowsky

2019-12-23

Thank you Candice for your help. I recommend Schott Team.

Zahra Jalalizand

2019-12-21

My Commitment To You

I promise to help you understand the ins & outs and the nuances of the selling process. I will define appropriate target Buyer(s) with you, to establish the best asking price for your home. I will market your home to find the right Buyer, obtain offer(s) and negotiate it on your terms. I will guide you through all the paperwork and the queries along the way, support you continuously throughout the process and beyond. I will be investing in optimizing digital marketing efforts and implementing marketing and technology that is very much so at the forefront of the industry. I will enforce COVID-19 PPE best practices to sell your home for the most amount of money, as quickly as possible while keeping your family’s health and safety top of mind. I will always be honest, direct and tell you the truth, even if it is really what you might not want to hear.

Workback Schedule

In order to be completely prepared for the launch of the listing, and to limit the stress during the live listing period, it is best we do as much as we can ahead of time to ensure the listing compels the most amount of buyers from the get go. We will work together to put together a proposed timeline to show you when we would have to get started in order to go live on your desired date. This will include dates where I would arrange for a staging consult, the cleaner to come in, a handyman for any repairs, staging day, photographer, videographer, etc. See below as an example.

01 May
02 May
03 May
06 May
13 May
16 May
17 May
19 May
21 May

Sign Exclusive Agreement
Pre-Listing
We would sign the Exclusive Agreement so I can begin to market your home as coming soon via all online marketing and social media channels to create pre-MLS exposure. We would use this time to prepare your home so it presents in the best light possible.
For Sale Sign Install
Pre-Listing
We would have a for sale sign installed with. a coming soon rider, so your neighbours know your home will be for sale soon. Oftentimes your neighbours know others looking to get into the area.
Staging and Home Improvement Consult
Pre-Listing
This consult will consist of going through your home with my Professional Stager to discuss items to pack away, items to fix and items to replace so your home stands out from the competition in today's market. From here we would schedule time with any vendors i.e. handymen, plumbers, electricians, and/or contractors to figure out a schedule and budget so your home is ready for launch on the day we decide on. I will project manage any items necessary to make it as easy and seamless as possible on you.
Vendor's Workback Schedule
Pre-Listing
I will manage any vendors coming in to do work, usually we can get this completed in 1-2 weeks depending how much work needs to be done. This start and end date will be based on availability of vendors and I will keep everyone on track for our deadline and ensure the work is completed and of acceptable workmanship.
Pre-List Cleaning
Pre-Listing
I will send a cleaner in for a deep clean, including windows and doors, baseboards and more!
Staging Install
Pre-Listing
My professional Stager and her team will take about 2-3 hours to stage your home to ensure it appeals to the taste of the masses, to attract as many Buyers as possible. Click the arrow below to see their website.
High Resolution Photos & Lifestyle Videography
Pre-Listing
We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing that will draw the public in. The first time someone will fall in love with your home is online afterall! Click on the arrow below to see our Media Company Partner.
Launch to MLS
Listing Period
After reviewing all the data from the previous 2 weeks concerning every recent listing/sale in the area on what their listing/pricing strategy was and how many showings and offers that yielded. We will then decide on the most effective and efficient listing/pricing strategy and launch your home to the market. We will have just listed postcards sent out to the homes in your area, launch the social media ad campaign, launch to the globally syndicated real estate portals and launch to all brokerages and agents Ontario-wide.
Hold Open Houses
Listing Period
We will hold open houses as much as possible to expose the home not just to those with realtors but those searching on their own. This is in an effort to capture both active and inactive Buyers. The open houses will be advertised on Realtor.ca, MLS, and all social media ad campaigns.

Seller's Homework

The following activities will lead the most impact on the return of selling your property.

Decide on a timeline

Once we have a timeline in place we will sign the paperwork so I can start going to work for you and your family.

Depersonalize and Declutter

This will help kickstart all the other pieces of preparation. Should you need any vendors surrounding packing, storage, movers etc. I have a database of service people I would be happy to recommend and arrange for you.

Trust me

To provide you the most seamless and advantageous experience in selling your home, through a high level of service that is truly hard to find in the real estate industry.

Comparable Sales

Properly pricing your property has a major impact on the level in interest you will generate and ultimately the sales price you will achieve for your listing. The sales of comparable listings is the best measure of value and helps to identify a fair market value range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.

Available Competition

In a today’s market, the current competition is as important, if not more important as the most recent comparable sales. Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value and will be monitoring sales that occur during the listing period for your property.

Target Market

There are certain factors that will really attract your ideal Buyer. Things like location, schools, amenities, finishes and more.

Primary Target Market: Young professional couple, growing family moving up, first-time home buyer.

Secondary Target Market: Investor, foreign investor.

Pricing Strategy

Price vs Buyers

Priced Correctly

Percentage of Potential Buyers 80%

Over Priced by 10%

Percentage of Potential Buyers 50%

Over Priced by 15%

Percentage of Potential Buyers 20%

Over Priced by 20%

Percentage of Potential Buyers 10%

Price vs Days on Market

5 Days on Market

List to Sale Price 100%

10 Days on Market

Percentage Drop 95%

20 Days on Market

Percentage Drop 90%

20 Days on Market

Percentage Drop 90%

Key Selling Features

HOODQ Neighbourhood Report

I have invested in a system called HoodQ which provides any buyers or agents that are interested in your home with any and all neighbourhood information including schools (with ratings), parks and amenities, transit and emergency services for your address. This

Stunning staging.

We’re all guilty of judging a book by it’s cover. When we shop online, we often choose to buy the product that has nicer pictures because we inherently trust that listing more. When we go to the store to buy products, we usually pick the ones with nicer, more organized labeling.

Thinking about your home’s best features will help you highlight them by putting more effort into staging them. If you have a beautiful deck with a great view, for example, spend time cleaning up and staging the deck as the perfect leisure space. By making sure those features shine, you’ll be making your home irresistible.
The importance of staging a home can go beyond looks. When potential buyers have very positive first impressions of your home and can envision themselves in the best spaces of your home, they’ll see your home as more valuable. Highlighting your home’s best features can also increase the value.

Homes that have been staged have an increased chance of getting offers over the asking price than those that have not been staged. Agents from the National Association of Realtors found that staging your home could boost your offers by 5%. For me, it’s always worth investing in your home to net you more on the sale of your home.