Alan & Tara Pentney

Your Home's Specs


619-233 Carlaw Ave




670 Sq Ft







Dear Alan & Tara

Preparation and team work is everything in this process.  Please use this custom listing website as a source of support to help you move towards selling your home.  Our goal is to make sure your house shines the brightest amongst your competition while appealing to the masses so that we can help someone fall in love.  Fall in love with your home that is!  We are excited for this opportunity to work with you and help you achieve your real estate goals.

The Schott Team

Five star reviews.

I had the best experience of my home-buying life working with Candice. She helped me through all the hurdles and difficulties with great care and expertise. Couldn't recommend her and the team enough.
Bill Halliday
Bill Halliday
Candice, Jason, and the team took such good care of us while we were buying a new home AND selling our old place (which they also helped us buy). They helped us understand and navigate the market, and keep us informed of houses that were perfect for us until we found our place. They are excellent communicators and were always there to help us with any questions, big or small. There's no question that we'd work with them again, although I'm pretty sure they found us our forever home.
Dave Proctor
Dave Proctor
When you're buying or selling a house - either yours to live in or an investment property - what do you actually want from your realtor. Put aside the fact that yes they should be nice and yes they should answer your texts, that's the minimum for entry. What you really want is knowledge and wisdom. And this is more than just pulling reports. It's someone who is so embedded in real estate they feel how the market is moving from neighbourhood to neighbourhood and street to street. They understand that staging in a two-bedroom in Leslieville needs to be different than a new build in the Beach. And beyond that, it's the instant access to all the experts from finance to staging to moving and insurance. You want these experts to be vetted and recommended. This is what you're signing up for when you work with Candice, Jason and their team. Do you like feeling cared for? Do you appreciate white glove service? Do you value being in relationship with someone who has all the right answers to your questions? Is being confident in the biggest financial transaction of your life worth having the right partners by your side? If yes, then you know you've already found the right real estate professionals to support you in either your personal home purchase or investment property. You've read this far, what are you waiting for? Call Candice and Jason now.
Mathieu Yuill
Mathieu Yuill
We worked with Candice and Jason eight years ago when we purchased a condo in Toronto. This spring, we again called upon their expertise to help sell the condo. We have always found them to be skilled, professional, honest and truly dedicated to providing their clients with the best service possible.Thank you Schott & Co!!
Tara Pentney
Tara Pentney
Candice and Team are true professionals. Very supportive, excellent advice, followed through on all their commitments and DELIVERED! Would definitely recommend the Schott Team.
Kathy Uher
Kathy Uher
I love working with Candice and Jason. Outgoing, generous, great communication skills and attentive to my needs and concerns. I highly recommend them! What a joy it was to work with them!!!!
Nathalie Nadon
Nathalie Nadon
Highly recomended!!! Extremely dedicated team, always going above and beyond. Recently purchased our second home through them and we will not hesitate to call Jason again if we decide to purchase another property. Their after sales services are also impeccable. They give you their honest opinion and they never push you in making a desicion. Absolutely love them!!!
Michaela Sasalova
Michaela Sasalova
Working with Jason to find my first home was an amazing experience and almost a year after we found my first house together Him and Candice continue to wow me! It was by chance that I started working with Jason but I am glad I did. It being my first time really diving into the market he took a no-pressure approach to our house hunting efforts which made me feel very comfortable. And once we finally viewed enough houses and I felt knowledgeable enough to put in an offer we secured the house, on our first offer ever! Post purchase they have hosted cooking classes, Axe throwing, Movie nights etc which are always so much fun.
Jordan McCoskey
Jordan McCoskey
The most amazing and hard working agents we have ever encountered. The value we received for our condo totally surpassed our expectations. Candace and Jason are so engaged and respond within minutes to any queries we had. They work alongside the best staging company ...almost wanted to keep it as it was so beautiful! We would recommend to anyone looking for a hard working team. They will deliver!
Lisa Tarnowsky
Lisa Tarnowsky
Thank you Candice for your help. I recommend Schott Team.
Zahra Jalalizand
Zahra Jalalizand

Our Commitment To You

The ultimate goal is to make the process of selling your home as smooth and seamless as possible.  Working together, we will determine the best possible price to sell your home in the least amount of time and inconvenience to you.   With our combined digitally marketing & public exposure, our goal is to sell your home at Market Value or higher on offer night.   We are here to educate you on the market, selling strategies and how to navigate an offer on your property, we are always here every step of the way.  Even after we sell your home, we are dedicated to making sure your move, your closing and your transition into your new home is a pleasant and exciting experience.  Our time together isn’t only a few weeks, we will spend many months emailing, having in person meetings and phone calls.  We want to get to know you, understand your needs and make sure we make all of your real estate needs a reality while creating a long lasting relationship.  Think of us as your Real Estate Partners.

Workback Schedule

In order to be completely prepared for the launch of the listing, and to limit the stress during the live listing period, it is best we do as much as we can ahead of time to ensure the listing compels the most amount of buyers from the get go. We will work together to put together a proposed timeline to show you when we would have to get started in order to go live on your desired date. This will include dates where I would arrange for a staging consult, the cleaner to come in, a handyman for any repairs, staging day, photographer, videographer, etc. See below as an example. 

  1. Sign Exclusive Agreement

    Signing an Exclusive agreement allows us to begin marketing your home online and create pre-MLS exposure.
  2. For Sale Sign Install

    A for sale sign and coming soon rider will be installed a week or two prior to going live on MLS. This allows for early exposure in case your neighbours have friends and family wanting to move into the area.
  3. Staging and Home Improvement Consult

    This consult will consist of going through your home with our Professional Stager to discuss items to pack away, fix and replace so your home stands out from the competition. You will be provided with a report on next steps to prep your home for the official staging date.
  4. Pre-Stage Cleaning

    If Necessary
    We will send a cleaner in for a deep clean, including doors, baseboards and more!
  5. Staging Install

    Our professional Stager and her team will take the day to stage your home to ensure it appeals to the taste of the masses and attract as many Buyers as possible. Click the arrow below to see their website.
  6. High Resolution Photos & Lifestyle Videography

    We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing and online presence.
  7. Launch to MLS

    Listing Period
    Prior to going live on MLS, we will review one final time the most recent sales and current listings to determine the best listing strategy and price for your home.
  8. Hold Open Houses

    Listing Period
    We will hold open houses as much as possible to expose the home not just to those with realtors but those searching on their own. This is in an effort to capture both active and inactive Buyers. The open houses will be advertised on, MLS, and via social media.

Seller's Homework

The following activities will lead the most impact on the return of selling your property.
Decide on a timeline

Once we have established a timeline we will sign the paperwork and get started. 

Depersonalize and Declutter

This will help kickstart all the other pieces of preparation. Should you need any vendors surrounding packing, storage, movers etc. We have a database of service people we would be happy to recommend. 

Our role

To make this the most seamless selling experience while providing you with the highest level of service possible. 

Comparable Sales

Properly pricing your property has a major impact on the level in interest you will generate and ultimately the sales price you will achieve for your listing. The sales of comparable listings is the best measure of value and helps to identify a fair market value range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.

Available Competition

In today’s market, the current competition is as important, if not more important as the most recent comparable sales.  Buyers will be viewing and comparing competing properties to your home. They will make offers based on which one they feel has the most to offer them and provides the best value. We will be continuously monitoring sales that occur both before and during the listing period for your property. At the moment there are no current competing listings.

Target Market

There are certain factors that will attract your ideal Buyer. Things like location, schools, amenities, finishes and more.

Primary Target Market: Young professionals and downsizers. 

Secondary Target Market: Investor, foreign investor.

Pricing Strategy

Price vs Buyers

Priced Correctly
Percentage of Potential Buyers 80%
Over Priced by 10%
Percentage of Potential Buyers 50%
Over Priced by 15%
Percentage of Potential Buyers 20%
Over Priced by 20%
Percentage of Potential Buyers 10%

Price vs Days on Market

5 Days on Market
List to Sale Price 100%
10 Days on Market
Percentage Drop 95%
20 Days on Market
Percentage Drop 90%
30 Days on Market
Percentage Drop 80%

Key Selling Features

Neighbourhood Report

We have invested in a system called HoodQ which provides any buyers or agents that are interested in your home with any and all neighbourhood information including schools (with ratings), parks and amenities, transit and emergency services for your address. The link below will show the report for your address. 

Click for Neighborhood Information

Stunning staging.

We’re all guilty of judging a book by its cover.

 When we shop online, we typically opt for the nicely photographed products because we inherently trust those listings more. When we shop in-store, we tend to choose items with neater, more attractive labelling.

 Understanding your home’s best features will help you determine the best ways to highlight them through staging. If you have a beautiful deck, for example, it’s worth cleaning it up and showcasing it as the perfect leisure space for potential buyers. This will help your home shine and make it more irresistible on the market.

 The importance of staging a home goes beyond looks – it could also help increase your property value. When potential buyers have strong, positive first impressions of your home and can envision themselves living in it, they’ll recognize it as highly valuable and worth their investment. 

 Staged homes have a higher chance of getting above-asking offers than those that have not been staged. In fact, agents from the National Association of Realtors found that staging your home could boost your offers by up to 5%. Staging is one of the ways we invest in your home so we can earn you higher profits on your sale and leave you walking away more than happy!

Marketing Tactics

See the links below for some of our sample marketing resources.

Any questions?

Please feel free to contact us anytime.

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