PERSONALLY PREPARED FOR

Colleen Rooney

Your Home's Specs

Address

129 Oak Park Ave.

Neighbourhood

Woodbine-Lumsden

Size
Bed

2

Bath

3

Garage

None

Dear Colleen,

Preparation and team work is everything in this process.  Please use this custom listing website as a source of support to help you move towards selling your home.  Our goal is to make sure your house shines the brightest amongst your competition while appealing to the masses so that we can help someone fall in love.  Fall in love with your home that is!  We are excited for this opportunity to work with you and help you achieve your real estate goals.

The Schott Team

Five star reviews.

Verified
I love working with Candice and Jason. Outgoing, generous, great communication skills and attentive to my needs and concerns. I highly recommend them! What a joy it was to work with them!!!!
Nathalie Nadon
Nathalie Nadon
2021-07-06
Verified
Highly recomended!!! Extremely dedicated team, always going above and beyond. Recently purchased our second home through them and we will not hesitate to call Jason again if we decide to purchase another property. Their after sales services are also impeccable. They give you their honest opinion and they never push you in making a desicion. Absolutely love them!!!
Michaela Sasalova
Michaela Sasalova
2020-02-13
Verified
Working with Jason to find my first home was an amazing experience and almost a year after we found my first house together Him and Candice continue to wow me! It was by chance that I started working with Jason but I am glad I did. It being my first time really diving into the market he took a no-pressure approach to our house hunting efforts which made me feel very comfortable. And once we finally viewed enough houses and I felt knowledgeable enough to put in an offer we secured the house, on our first offer ever! Post purchase they have hosted cooking classes, Axe throwing, Movie nights etc which are always so much fun.
Jordan McCoskey
Jordan McCoskey
2020-01-22
Verified
The most amazing and hard working agents we have ever encountered. The value we received for our condo totally surpassed our expectations. Candace and Jason are so engaged and respond within minutes to any queries we had. They work alongside the best staging company ...almost wanted to keep it as it was so beautiful! We would recommend to anyone looking for a hard working team. They will deliver!
Lisa Tarnowsky
Lisa Tarnowsky
2019-12-23
Verified
Thank you Candice for your help. I recommend Schott Team.
Zahra Jalalizand
Zahra Jalalizand
2019-12-21
Verified
The Schott team did a fantastic job selling our home. Professional, knowledgeable and extremely supportive through this 'journey'. Simply put, a pleasure to work with. Highly recommend them!!
kathryn armstrong
kathryn armstrong
2019-12-20
Verified
Most people, including Realtors, think that they can negotiate the sale and/or purchase of their own property. However, no matter how objective one wants to remain, the truth is that it is often better to have a professional handle the job. This is exactly why, despite my being a licenced and an experienced Realtor for over a decade, I hired the Schott Team to represent me in selling my property and purchasing a new home. The Schott Team not only helped me sell my property in a short period of time, but they also helped me net the most money possible with the sale of my property. We set the record in the building for cost per square with the sale (a slightly bigger unit in the building, with parking, sold for $50 less per square foot not even a week later) and they ensured a smooth process for purchasing a new place. Candice and Jason are extremely knowledgeable, professional and their ability to negotiate is outstanding. Their processes and systems, powered by their amazing assistant, Shawn, ensured a smooth process for both transactions. I highly recommend hiring the Schott Team for your real estate transactions, you won’t be sorry that you did! Thank you for the awesome job team!
Eddie Coleman
Eddie Coleman
2019-10-24
Verified
Candice and Shawn were awesome to deal with! I was traveling at the time I was selling my property, and they made it effortless. I highly recommend this team!
Liz Oke
Liz Oke
2019-06-26
Verified
We used Candice for both the purchase of our home in Toronto and the subsequent sale 6 years later. In both instances she was very prompt, professional and took care of coordinating any and all elements of the purchase/sale from staging, to recommending vendors, to doing a first rate job of negotiating sale price. Candice is the Gold Standard in realtors and we would contact her again without hesitation if moving back into the Toronto area.
Cliff Brower
Cliff Brower
2019-05-03

Our Commitment To You

The ultimate goal is to make the process of selling your home as smooth and seamless as possible.  Working together, we will determine the best possible price to sell your home in the least amount of time and inconvenience to you.   With our combined digitally marketing & public exposure, our goal is to sell your home at Market Value or higher on offer night.   We are here to educate you on the market, selling strategies and how to navigate an offer on your property, we are always here every step of the way.  Even after we sell your home, we are dedicated to making sure your move, your closing and your transition into your new home is a pleasant and exciting experience.  Our time together isn’t only a few weeks, we will spend many months emailing, having in person meetings and phone calls.  We want to get to know you, understand your needs and make sure we make all of your real estate needs a reality while creating a long lasting relationship.  Think of us as your Real Estate Partners.

Workback Schedule

In order to be completely prepared for the launch of the listing, and to limit the stress during the live listing period, it is best we do as much as we can ahead of time to ensure the listing compels the most amount of buyers from the get go. We will work together to put together a proposed timeline to show you when we would have to get started in order to go live on your desired date. This will include dates where I would arrange for a staging consult, the cleaner to come in, a handyman for any repairs, staging day, photographer, videographer, etc. See below as an example. 

  1. Sign Exclusive Agreement

    Pre-Listing
    Signing an Exclusive agreement allows us to begin marketing your home online and create pre-MLS exposure.
  2. For Sale Sign Install

    Pre-Listing
    A for sale sign and coming soon rider will be installed a week or two prior to going live on MLS. This allows for early exposure in case your neighbours have friends and family wanting to move into the area.
  3. Staging and Home Improvement Consult

    Pre-Listing
    This consult will consist of going through your home with our Professional Stager to discuss items to pack away, fix and replace so your home stands out from the competition. You will be provided with a report on next steps to prep your home for the official staging date.
  4. Pre-Stage Cleaning

    If Necessary
    We will send a cleaner in for a deep clean, including doors, baseboards and more!
  5. Staging Install

    Pre-Listing
    Our professional Stager and her team will take the day to stage your home to ensure it appeals to the taste of the masses and attract as many Buyers as possible. Click the arrow below to see their website.
  6. High Resolution Photos & Lifestyle Videography

    Pre-Listing
    We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing and online presence.
  7. Launch to MLS

    Listing Period
    Prior to going live on MLS, we will review one final time the most recent sales and current listings to determine the best listing strategy and price for your home.
  8. Hold Open Houses

    Listing Period
    We will hold open houses as much as possible to expose the home not just to those with realtors but those searching on their own. This is in an effort to capture both active and inactive Buyers. The open houses will be advertised on Realtor.ca, MLS, and via social media.

Seller's Homework

The following activities will lead the most impact on the return of selling your property.

Once we have established a timeline we will sign the paperwork and get started. 

This will help kickstart all the other pieces of preparation. Should you need any vendors surrounding packing, storage, movers etc. We have a database of service people we would be happy to recommend. 

To make this the most seamless selling experience while providing you with the highest level of service possible. 

Comparable Sales

Properly pricing your property has a major impact on the level in interest you will generate and ultimately the sales price you will achieve for your listing. The sales of comparable listings is the best measure of value and helps to identify a fair market value range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.

Available Competition

In today’s market, the current competition is as important, if not more important as the most recent comparable sales.  Buyers will be viewing and comparing competing properties to your home. They will make offers based on which one they feel has the most to offer them and provides the best value. We will be continuously monitoring sales that occur both before and during the listing period for your property.

Target Market

There are certain factors that will attract your ideal Buyer. Things like location, schools, amenities, finishes and more.

Primary Target Market: Young professionals, young family, first-time homebuyers. 

Secondary Target Market: Investor, foreign investor.

Pricing Strategy

Price vs Buyers

Priced Correctly
Percentage of Potential Buyers 80%
Over Priced by 10%
Percentage of Potential Buyers 50%
Over Priced by 15%
Percentage of Potential Buyers 20%
Over Priced by 20%
Percentage of Potential Buyers 10%

Price vs Days on Market

5 Days on Market
List to Sale Price 100%
10 Days on Market
Percentage Drop 95%
20 Days on Market
Percentage Drop 90%
30 Days on Market
Percentage Drop 80%

Key Selling Features

Neighbourhood Report

We have invested in a system called HoodQ which provides any buyers or agents that are interested in your home with any and all neighbourhood information including schools (with ratings), parks and amenities, transit and emergency services for your address. The link below will show the report for your address. 

Click for Neighborhood Information

Stunning staging.

We’re all guilty of judging a book by its cover.

 When we shop online, we typically opt for the nicely photographed products because we inherently trust those listings more. When we shop in-store, we tend to choose items with neater, more attractive labelling.

 Understanding your home’s best features will help you determine the best ways to highlight them through staging. If you have a beautiful deck, for example, it’s worth cleaning it up and showcasing it as the perfect leisure space for potential buyers. This will help your home shine and make it more irresistible on the market.

 The importance of staging a home goes beyond looks – it could also help increase your property value. When potential buyers have strong, positive first impressions of your home and can envision themselves living in it, they’ll recognize it as highly valuable and worth their investment. 

 Staged homes have a higher chance of getting above-asking offers than those that have not been staged. In fact, agents from the National Association of Realtors found that staging your home could boost your offers by up to 5%. Staging is one of the ways we invest in your home so we can earn you higher profits on your sale and leave you walking away more than happy!

Pre-List Home Inspection

When buying a home there are bound to be deficiencies, even brand new homes will have issues that need to be addressed.  No home is ever perfect, performing a home inspection prior to listing your home will help in three different ways; 
1.  It will help us understand if there is anything that needs immediate attention prior to listing your home
2.  Helps the buyer understand where the deficiencies are and what to expect moving forward as the home ages.
3.  Helps the buyer set their price based on what may need to be fixed in the home and ideally present you with a firm offer.

 A home inspection will also tell the buyer about what you can't actually see with the naked eye.  The age of the roof, furnace or air conditioner.  Whether or not there has been a leak in the basement or inside the attic.  What type of plumbing and wiring are in the home and so much more.  A home inspection will educate your buyers and provide them with the information they need to make an educated decision when buying your home.  

Marketing Tactics

See the links below for some of our sample marketing resources.

Any questions?

Please feel free to contact us anytime.



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