Colleen Rooney

Your Home's Specs


129 Oak Park Ave.




25ft x 100ft







Dear Colleen,

Preparation and teamwork is everything in this process.  Please use this custom listing website as a source of support to help you move towards selling your home.  Our goal is to make sure your house shines the brightest amongst your competition while appealing to the masses so that we can help someone fall in love.  Fall in love with your home that is! We are excited for this opportunity to work with you and help you achieve your real estate goals.

The Schott Team

Five star reviews.

I had the best experience of my home-buying life working with Candice. She helped me through all the hurdles and difficulties with great care and expertise. Couldn't recommend her and the team enough.
Bill Halliday
Bill Halliday
Candice, Jason, and the team took such good care of us while we were buying a new home AND selling our old place (which they also helped us buy). They helped us understand and navigate the market, and keep us informed of houses that were perfect for us until we found our place. They are excellent communicators and were always there to help us with any questions, big or small. There's no question that we'd work with them again, although I'm pretty sure they found us our forever home.
Dave Proctor
Dave Proctor
When you're buying or selling a house - either yours to live in or an investment property - what do you actually want from your realtor. Put aside the fact that yes they should be nice and yes they should answer your texts, that's the minimum for entry. What you really want is knowledge and wisdom. And this is more than just pulling reports. It's someone who is so embedded in real estate they feel how the market is moving from neighbourhood to neighbourhood and street to street. They understand that staging in a two-bedroom in Leslieville needs to be different than a new build in the Beach. And beyond that, it's the instant access to all the experts from finance to staging to moving and insurance. You want these experts to be vetted and recommended. This is what you're signing up for when you work with Candice, Jason and their team. Do you like feeling cared for? Do you appreciate white glove service? Do you value being in relationship with someone who has all the right answers to your questions? Is being confident in the biggest financial transaction of your life worth having the right partners by your side? If yes, then you know you've already found the right real estate professionals to support you in either your personal home purchase or investment property. You've read this far, what are you waiting for? Call Candice and Jason now.
Mathieu Yuill
Mathieu Yuill
We worked with Candice and Jason eight years ago when we purchased a condo in Toronto. This spring, we again called upon their expertise to help sell the condo. We have always found them to be skilled, professional, honest and truly dedicated to providing their clients with the best service possible.Thank you Schott & Co!!
Tara Pentney
Tara Pentney
Candice and Team are true professionals. Very supportive, excellent advice, followed through on all their commitments and DELIVERED! Would definitely recommend the Schott Team.
Kathy Uher
Kathy Uher
I love working with Candice and Jason. Outgoing, generous, great communication skills and attentive to my needs and concerns. I highly recommend them! What a joy it was to work with them!!!!
Nathalie Nadon
Nathalie Nadon
Highly recomended!!! Extremely dedicated team, always going above and beyond. Recently purchased our second home through them and we will not hesitate to call Jason again if we decide to purchase another property. Their after sales services are also impeccable. They give you their honest opinion and they never push you in making a desicion. Absolutely love them!!!
Michaela Sasalova
Michaela Sasalova
Working with Jason to find my first home was an amazing experience and almost a year after we found my first house together Him and Candice continue to wow me! It was by chance that I started working with Jason but I am glad I did. It being my first time really diving into the market he took a no-pressure approach to our house hunting efforts which made me feel very comfortable. And once we finally viewed enough houses and I felt knowledgeable enough to put in an offer we secured the house, on our first offer ever! Post purchase they have hosted cooking classes, Axe throwing, Movie nights etc which are always so much fun.
Jordan McCoskey
Jordan McCoskey
The most amazing and hard working agents we have ever encountered. The value we received for our condo totally surpassed our expectations. Candace and Jason are so engaged and respond within minutes to any queries we had. They work alongside the best staging company ...almost wanted to keep it as it was so beautiful! We would recommend to anyone looking for a hard working team. They will deliver!
Lisa Tarnowsky
Lisa Tarnowsky
Thank you Candice for your help. I recommend Schott Team.
Zahra Jalalizand
Zahra Jalalizand

Our Commitment To You

The ultimate goal is to make the process of selling your home as smooth and seamless as possible. Working together, we will determine the best possible price to sell your home in the least amount of time and inconvenience to you.  With our combined digital marketing & public exposure, our goal is to sell your home at Market Value or higher on offer night. We are here to educate you on the market, selling strategies and how to navigate an offer on your property. We are always here every step of the way. Even after we sell your home, we are dedicated to making sure your move, your closing and your transition into your new home is a pleasant and exciting experience. Our time together isn’t only a few weeks, we will spend many months emailing, having in person meetings and phone calls.  We want to get to know you, understand your needs and make sure we make all of your real estate needs a reality while creating a long lasting relationship. Think of us as your Real Estate Partners.

Workback Schedule

In order to be completely prepared for the launch of the listing, and to limit the stress during the live listing period, it is best we do as much as we can ahead of time to ensure the listing appeals to the most amount of buyers. We will work together to create a proposed timeline to show you when we would have to get started in order to go live on your desired date. This includes dates for a staging consult, professional house cleaning, a handyman for any repairs, staging day, photographer, videographer, etc. See below as an example.

  1. Sign Exclusive Agreement

    Signing an Exclusive agreement allows us to begin marketing your home online and create pre-MLS exposure.
  2. For Sale Sign Install

    A for sale sign and coming soon rider will be installed a week or two prior to going live on MLS. This allows for early exposure in case your neighbours have friends and family wanting to move into the area.
  3. Staging and Home Improvement Consult

    This consult will consist of going through your home with our Professional Stager to discuss items to pack away, fix and replace so your home stands out from the competition. You will be provided with a report on next steps to prep your home for the official staging date.
  4. Pre-List Cleaning

    We will send a cleaner in for a deep clean, including doors, baseboards and more!
  5. Staging Install

    Our professional Stager and her team will take the day to stage your home to ensure it appeals to the taste of the masses and attract as many Buyers as possible. Click the arrow below to see their website.
  6. High Resolution Photos & Lifestyle Videography

    We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing and online presence.
  7. Launch to MLS

    Listing Period
    Prior to going live on MLS, we will review one final time the most recent sales and current listings to determine the best listing strategy and price for your home.
  8. Hold Open Houses

    Listing Period
    We will hold open houses as much as possible to expose the home not just to those with realtors but those searching on their own. This is in an effort to capture both active and inactive Buyers. The open houses will be advertised on, MLS, and via social media.

Seller's Homework

The following activities will have the most impact on the sale price of your home.
Decide on a timeline

Once we have established a timeline we will sign the paperwork and get started.

Depersonalize and Declutter

This will help kickstart all the other pieces of preparation. Should you need any vendors surrounding packing, storage, movers etc, we have a database of service people we would be happy to recommend. 

Our role

To make this the most seamless selling experience while providing you with the highest level of service possible. 

Comparable Sales

Properly pricing your property has a major impact on the level of interest you will generate and ultimately the sales price you will achieve for your listing. Comparable sales are the best measure of value and point to a fair market price range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.

Available Competition

In a today’s market, the current competition is as important as the most recent comparable sales.  Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value and will be monitoring sales that occur during the listing period for your property.

Target Market

There are certain factors that will really attract your ideal Buyer. Things like location, schools, amenities, finishes and more.

Primary Target Market: Young professional couple, growing family moving up, first-time home buyer.

Secondary Target Market: Investor, foreign investor.

Pricing Strategy

The importance of pricing "right".

Your pricing strategy lays the foundation for both the quantity and quality of the potential buyers that your listing will attract. 

Below you will find the advantages and disadvantages of each pricing strategy as well as the percentage of buyers you can expect for each.

Pricing Your Home For Sale

  • Create enough interest to generate a multiple offer scenario
  • Shorter time on the market
  • Generate a lot of interest and showings
  • Multiple offers are not a guarantee
  • Risk getting “low ball” offers
  • You may miss out on buyers who are qualified for a higher amount who may not have considered a property listed at this lower price point
  • Alienate buyers who have participated in multiple offer nights and no longer wish to compete against other buyers – “Buyer Fatigue”
  • Attracts qualified buyers within their budget
  • Shorter time on the market VS over pricing the home
  • If the price is slightly below what the buyers are feel it’s worth, it can generate multiple offers
  • “Missing out” on the ability to get multiple offers and wondering if you could have received a higher price if you went to market low & held an offer night to generate multiple offers
  • You leave room for negotiations
  • Assurance you haven’t left any money on the table
  • Will discourage qualified, educated buyers
  • Will sit on the market for a longer period of time & will lead to re-listing your home at a lower price to attract a new buyers
  • Will encourage buyers to buy other competing homes that are listed for market value

Pricing strategy results.

Price vs Buyers

Priced Correctly
Percentage of Potential Buyers 100%
Over Priced by 10%
Percentage of Potential Buyers 50%
Over Priced by 15%
Percentage of Potential Buyers 20%
Over Priced by 20%
Percentage of Potential Buyers 10%

Price vs Days on Market

5 Days on Market
List to Sale Price 100%
10 Days on Market
Percentage Drop 95%
20 Days on Market
Percentage Drop 90%
30 Days on Market
Percentage Drop 80%

Key Selling Features

Neighbourhood Report

I have invested in a system called HoodQ which provides any buyers or agents that are interested in your home with any and all neighbourhood information including schools (with ratings), parks and amenities, transit and emergency services for your address. This

Click for Neighborhood Information

Stunning staging.

We’re all guilty of judging a book by its cover.​ When we shop online, we often choose to buy the product that has nicer pictures because we inherently trust those ads more. When we go to the store to buy products, we usually pick the ones with nicer, more organized labeling.

Thinking about your home’s best features will help you highlight them by putting more effort into staging them. If you have a beautiful deck with a great view, for example, spend time cleaning up and staging the deck as the perfect leisure space. By making sure those features shine, you’ll be making your home irresistible. 
The importance of staging a home can go beyond looks. When potential buyers have very positive first impressions of your home and can envision themselves in the best spaces of your home, they’ll see your home as more valuable. Highlighting your home’s best features can also increase the value. 

Homes that have been staged have an increased chance of getting offers over the asking price than those that have not been staged. Agents from the National Association of Realtors found that staging your home could boost your offers by 5%. For me, it’s always worth investing in your home to net you more on the sale of your home.

Pre-List Home Inspection

When buying a home there are bound to be deficiencies. Even brand new homes will have issues that need to be addressed. No home is ever perfect. Performing a home inspection prior to listing your home will help in three different ways; 
1.  It will help us understand if there is anything that needs immediate attention prior to listing your home.
2.  Helps the buyer understand where the deficiencies are and what to expect moving forward as the home ages.
3.  Helps the buyer set their price based on what may need to be fixed in the home and ideally present you with a firm offer.

A home inspection will also tell the buyer about what you can’t actually see with the naked eye. The age of the roof, furnace or air conditioner. Whether or not there has been a leak in the basement or inside the attic. What type of plumbing and wiring are in the home and so much more. A home inspection will educate your buyers and provide them with the information they need to make an educated decision when buying your home.  

Marketing Tactics

Coming soon to MLS
Pre-Listing Posting
cq5dam.web.3600.3600 (4)
For Sale Sign
Floor Plans
Email Marketing
Email Marketing
Feature Sheets
Feature Sheets
Global Syndication
Global BHHS Website
Global BHHS Website
Lifesyle Videography
Open House
Social Media Ads
Social Media Ads
Lifestyle Videography

Custom Listing Website

See the links below for some of our sample marketing resources.

Any questions?

Please feel free to contact us anytime.

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